Ugandan fruit farmers to reap benefits from Coca-Cola project

Office fruit news:

Fifty thousand small scale fruit farmers in Uganda and Kenya will benefit from a £10 million four-year project of selling their produce to Coca-Cola.

The tripartite launched between Coca-Cola Company, TechnoServe and the Gates Foundation hopes to enable farmers to increase their productivity and double their incomes by 2014.

"The project aims at creating market opportunities for local farmers whose fruit will be used Coca-Cola’s locally-produced and fruit juices," Nathan Kalumbu, Coca-Cola’s east and central Africa business president, explained.

Mr Kalumbu said Coca-Cola has invested over $15 million (£10m) in capital expenditure to support local juice processing.

He added that there is a compelling market need for domestically produced mango and passion fruit, creating an attractive long-term opportunity for farmers.

The current demand for local fruits in Kenya and Uganda is estimated at 18,000 metric tonnes for mango and 2,800 metric tonnes for passion fruit.
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