Either people are getting their fruit at work from the office fruit basket, or the government’s five-a-day message is not working because a TNS study has shown Britons are eating fewer apples than the year before.

Adrian Barlow, chief executive of English Apples & Pears, responded to research findings by saying anecdotal evidence could support this.

"I am concerned about the reduction in sales of apples and not just in this country," he said.

However, sales of peaches, apricots, nectarines and plums did well during the same period.

This could be due to a strong growing season leading to promotions on these items, which could also account for the drop in apple consumption.

Last year, a similar study revealed oranges had fallen out of favour - with workers preferring nectarines or clementines, which are smaller as well as being easier to carry and peel.

Bruce Malone

 

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